Privacy Policy

Last updated: 4/24/2024




This Privacy Policy (the “Policy”) describes how Franks Basement Systems and our affiliated companies (hereinafter "our" or " us" or " we") collects, uses and discloses personal information that we obtain about you when you access or use our online and/or mobile website at (collectively, the "Sites"). This Privacy Policy is part of our Terms of Use that govern your use of the Sites.  Unless we say otherwise, the terms in this Privacy Policy have the same meaning as they do in our Terms of Use.

Our Privacy Policy is intended to provide you with a clear explanation of how we will collect and use your personal information. For purposes of this policy, when we say “you” we mean a visitor who accesses our Sites or uses our Sites to obtain information and/or services from us relating to our home and/or commercial contracting services (“Services”). Please read this Policy carefully to understand our policies and practices regarding your personal information and how we will treat it.

By accessing or using our Sites in any way, such as browsing or interacting with them, you acknowledge that you have read, understood and agree to be bound by the terms and conditions set forth in this Privacy Policy, and consent to our collection and use of your personal information as described below. If you do not agree with this Privacy Policy, your option is simply not to use these Sites.

Where appropriate and required by law, we will also obtain additional consent by opt in mechanisms such as ticking a box stating your consent, choosing technical settings for a service or website, or other statements or conduct indicating your acceptance of the particular information processing in question. For your rights with respect to cookies, see our Cookie Notice, which forms an integral part of this Privacy Policy.

Our Sites may contain links to other websites. The information practices or the content of such other websites is governed by the privacy statements of such other websites. We encourage you to review the privacy statements of the other websites to understand their information practices.


2.1. Generally. Most of the information we collect from you is derived from your voluntarily submitting the information to us in order to receive our Services or the functionality of our Sites. We collect personal information about you directly from you, from third parties, and automatically through your use of our Sites and use of our Services. For the purposes of this Privacy Policy, “personal information” means any information relating to an identified or identifiable natural person. An identifiable natural person is someone who can be identified, directly or indirectly, by reference to an identifier such as a name, an email address, an identification number, location data, online or personal device identifier, or to one of more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that person, including for example face data.

2.2. Information we collect directly from you. The personal information we collect from you depends on how you use our Sites or Services. For example, without limitation, we may collect the following information from you in connection with the Services:

  • Personal Contact Information. Contact information such as your first name, last name, phone or mobile number, home and/or mailing address, and email address.
  • Property Information. Information associated with the specific Services you need such as home or commercial property repair details, budget, background details about your property including address. We will not post the address of your property on our Sites without your consent.
  • Commercial property Contacts. For prospective business customers, we need to collect the name and contact information of the property manager and/or owner of the commercial property and their respective business titles.
  • Payment Information. For customers, we will need to collect your payment information such as credit card information or other billing details. If we collect such information online, it will be through a third-party payment processor who will have the duty to securely store such information.
  • Feedback and Photos/Videos. Customer property photos, testimonials (written or video), and reviews which may be posted on our Sites only with your consent.
  • Other Communications. When you communicate with us in person, over the telephone, by regular mail, e-mail, or through any interactive or automated chat or customer support feature through our Sites, we collect whatever contact information and comments you may communicate to us.

We may collect the above information when you a) seek information about our Services using our web-based forms that you complete or partially complete; b) when you contact us directly to inquire about our Services; c) when you book an appointment; d) when you provide responses to surveys/questionnaires; or e) sign up for discounts and promotional offerings, including our customer referral program.

For job applicants who apply for a job with us on our Sites or on our partners’ third-party websites, the following information may be collected:

  • Personal Contact information. Contact information such as your first name, last name, phone or mobile number, address, and email address.
  • Resume and Job Application materials. Resume, cover letter, employment and education background, references, information about your suitability/qualifications for a job. You may be asked questions about your gender, race/ethnic origin, and disabilities for purposes of monitoring equal opportunity compliance. We may inquire about criminal records, where permitted or required by applicable law. If you provide us with the personal information of a third-party reference, it is your obligation to ensure you have obtained consent from such third party prior to providing the information to us. The applicable privacy practices set forth in this Policy shall apply to our collection and handling of your personal information we collect from our Sites directly or receive indirectly from our partners.

Your Telecommunications with Us May be Recorded: In order to facilitate the Services we provide to you, we may track and record your telephone or cellular communications with us when you use the contact information provided on our Sites. If you do not wish to be recorded, then you should not contact us by phone or mobile device.

2.3. Information we collect from other websites such as social networking sites. You may sign up for a promotional opportunity for our Services through a third-party website or social media platform (such as Facebook) and that third party may collect personal information from you such as your name, email address, profile picture, which we may have access to subject to the options and preferences that you have selected pursuant to your agreements with such third parties. We store the information that we receive from such websites with other information that we collect from you or receive about you.

Any third-party social networking site controls the information that it collects from you or receives about you. We have no control over how a third-party site uses or discloses the personal information it collects about you and you should consult their privacy policy for more information about their practices.

2.4. Information We Collect Automatically. When you visit our Sites, we may automatically collect the following information from you by using cookies, gifs, web beacons and other similar tracking technologies: domain name, IP (“Internet protocol”) address, web browser and/or device type, the web pages or sites visited just before or just after visiting our Sites, the pages or other content you view or interact with, the dates and times of the visit and the type of access to our Sites. This is data that Google, Facebook, and other third-party website service providers and advertising providers supply. We may also use technology to collect and track information regarding your interaction with email messages, such as whether you open, click on, or forward a message.

Profiling/personalization. Subject to your choices and the exercise of your opt-out rights as described throughout this Privacy Policy, we may also create aggregate and statistical information based on your personal information for the purpose of targeted direct marketing and to improve our products or services. This profiling and/or personalization of your data includes automated processing of your personal information for evaluating, analyzing or predicting your personal preferences or interests in order to, for example, send you marketing messages concerning products or services best suitable for you. See Section 3.c. Marketing Communication for more information.

Please see our Cookie Notice for more details on our use of tracking technologies and your options for managing those technologies.


3.1. To Provide the Services to You. We use the personal information that you provide us in order to a) facilitate the Services you requested, b) send you emails about your account and promotional offerings if consented to and/or with the right to opt out; c) maintain and support the Sites including ensuring the functionality and security of our Services; d) track compliance with our Sites requirements; and e) to respond to your inquiries. We may also gather research information as to your use and need for our Sites and/or Services.

3.2. Develop and Enhance our Services. We may collect and use your personal information to help us develop and enhance our Services. Typically, however, we only use aggregate and statistical information in the development of our products and services, and not data directly identifiable to you. We may also process and use your personal information to personalize our offerings and to provide you with service more relevant to you, for example, to make recommendations and to display customized content and advertising. We may combine personal information collected in connection with your use of a particular service with other personal information we may hold about you, except where such personal information was collected for a different purpose. View our Cookie Notice for more details.

3.3Marketing Communication. We may use your personal information in order to communicate with you about our services you are using such as customer satisfaction inquiries. In accordance with applicable laws, we may use your personal information for personalized marketing or research purposes such as to conduct market research or to tell you about our services or promotions to you. We will permit you the right to opt out of these communications consistent with applicable law. You may contact us at any time to opt out of the use of your personal information for marketing purposes, as further described in YOUR RIGHTS/HOW TO CONTACT US. 

3.4. Processing your Job Application. We will use the personal information you supply us in connection with a job application to process your application, assess your qualifications for a job, to communicate with you about your application and the job posting, set up meetings with you, conduct reference checks, and overall, to manage our prospective contractual relationship with you. We also may use your personal information to comply with or monitor compliance with applicable law or regulations as required by law; to conduct background checks if we offer you a position subject to your knowledge and consent, and for other necessary administrative purposes such as aggregate management reporting, training, and to generally conduct our business. If you become an employee, your application materials will become part of your employee file and used for other employment-related purposes. Where the processing of your personal information is based on consent, you may withdraw your consent at any time under YOUR RIGHTS/HOW TO CONTACT US, subject to any legal or contractual restrictions.


4.1. Accuracy. We take reasonable steps, as feasible, to ensure the personal information you provide us is accurate and up-to-date and to delete known out-of-date or otherwise incorrect or unnecessary personal information. We are not in control of information you or others store directly on our Sites and thus have no obligation to monitor, correct or block such information until we are made aware of a need to act. You may contact us as set forth in YOUR RIGHTS/HOW TO CONTACT US below to request corrections to your personal information.

4.2. Protection. We implement appropriate technical and organizational security measures to prevent and minimize risks associated with providing and processing personal information. We will notify you and take prompt action designed to prevent or stop any known unauthorized access, loss, or disclosure of your personal information.
Such security measures include, as appropriate, the use of firewalls, secure server facilities, encryption, access rights management systems and processes, reliance on well-known industry-standard processors, training of our personnel, and other necessary measures to provide appropriate protection for your personal information against unauthorized use or disclosure. Where appropriate, we may also take back-up copies and use other such means to prevent accidental damage or destruction of your personal information. If a particular part of our Site supports on-line transactions, we will use an industry standard security measure, such as the one available through "Secure Sockets Layer" ("SSL"), to protect the confidentiality and security of online transactions.

Be advised that no security system can be guaranteed to secure data, however. You should always use appropriate self-protection measures and practice safe browsing on all websites.

4.3. Storage, Minimization, and Retention. We will retain personal information to the extent such retention is adequate, relevant and limited to what is necessary for the purposes for which they are processed. In particular, we shall not retain personal information for any longer than necessary for the purposes of performing the processing outlined in this Privacy Policy. We will also retain and use your information to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.


We may contract with third-party vendors and suppliers to perform certain functions on our behalf or to enhance our existing product and service offerings, for instance, to help with hosting and storage of these Sites, tracking Sites use, managing job applications and marketing and communications. Such third-party contracts will obligate such third parties to safeguard personal information consistent with this Privacy Policy and applicable law. Upon knowledge that a third party is using or disclosing personal information contrary to this Privacy Policy or applicable law, we will take reasonable steps to prevent or stop the use or disclosure.

Billing Information. We may use third-party applications to process your payments. If so, when you enter payment information through the Sites, you do so through an interface owned and operated by our payment processing vendor, to which you will be redirected automatically from our Sites. These third parties will have access to personal information only to the extent necessary for them to perform their services on our behalf and will have the obligation to store your information securely.

Publicly Displayed Posting. Any personal information that you post, or that you consent for us to post, publicly on our Sites including your photos, reviews and comments will be available to others. If you remove information that you have made public on our Sites, copies may remain viewable in cached or archived pages of our Sites, or if users have copied or saved that information. If you consent, we may post your testimonial or review on our Sites. If you wish to update or delete your testimonial, you may contact us as indicated below in YOUR RIGHTS/HOW TO CONTACT US.

Job Applications. We will limit access to such personal information to personnel and our affiliates that need to know the information for the purposes described in this Policy, including personnel in the recruiting, human resources, legal, information technology, and the department responsible for the position for which you are applying. We may share personal information with approved third-party service providers for assistance with processing your application or for background investigations. For instance, we may use third-party employment-related search engines to post job openings and to collect job applications on our behalf on their website. Your submission of personal information on these third-party websites shall be governed by the privacy policies of those third-party websites. Upon our receipt of your personal information from these third parties, we will use your personal information as described in this Policy.

Marketing and Advertising. We may share personal information with our business partners and vendors who may share information with you about their products or services, such as homeowner financing. To opt-out of our sharing with third parties for their marketing purposes, please send an email as provided for in YOUR RIGHTS/HOW TO CONTACT US below.

We may share non-personal information such as usage and visit data, along with potentially personal information such as IP Addresses to third-party partners who can help us understand the usage patterns for our Sites. Such results will be in anonymous and aggregate form and will be only used for our marketing purposes or to help improve our Services. More information as to the usage of this type of data and your opt-out rights, if applicable, can be found in our Cookie Notice.

In addition, we may partner with third parties to display advertising on our behalf. Our third-party partners may use technologies such as cookies to gather information about your activities on these Sites and other sites in order to provide you advertising based upon your browsing activities and interests. More information as to the usage of this type of data and your opt-out rights, if applicable, can be found in our Cookie Notice.

Legally Required. We will disclose your information including your personal information where required by law, (e.g., court order or subpoena), or if we reasonably believe that such action is necessary to comply with the law and the reasonable requests of law enforcement; to protect the security and integrity of our Sites or Services; or to enforce or protect or rights or the rights of our users or others.

Affiliates and Corporate Successors. You agree we may disclose your information including your personal information to our affiliate companies who will abide by the requirements of this Policy including processing your data only for an acceptable reason provided in this Policy. In connection with a corporate change such as a merger or reorganization, your information may also be transferred for use in connection with such corporate change subject to the receiving party agreeing to respect your personal information consistent with this Privacy Policy. Any corporate change will be posted on our Sites.


Subject to applicable exceptions and depending on where you are located, you may have the right under applicable privacy and data protection laws to request, as it relates to your personal information:

  1. Access;
  2. Correction;
  3. Deletion;
  4. restriction of our processing;
  5. objection to our processing; or
  6. a copy for data portability.

We may need to verify your identity before we can act on your request.  In some jurisdictions, you can designate an authorized agent to make a request on your behalf. Please provide the agent with written permission, signed by you, for the agent to submit with the request. We may contact you to verify your identity and the authorized agent’s permission before we can act on your request.

Please note that we may reject or decline requests, or limit the information we provide access to, if we determine it could risk the privacy of others, or if unreasonable or repetitive, or if it would require disproportionate effort, or for which a response is not otherwise required by local law. 

As permitted by law, we may charge a reasonable fee in connection with responding in certain circumstances (such as if your request is frivolous/vexatious, repetitive, or excessive) , but we do not charge for lodging a request. If you would like to make a request, please use the contact information listed below in the HOW TO CONTACT US section of this Privacy Policy. We will respond to your request in a timing and manner consistent with applicable laws.

Please understand that we cannot delete personal information in certain circumstances, such as where retention is required for our legitimate business or recordkeeping purposes, to fulfill a transaction you initiated prior to your request, or otherwise required by law (such as for fraud prevention or legal compliance).

Please note that we will not unlawfully discriminate against you for exercising your privacy rights.

You may at any time withdraw your consent to our use of your personal information in connection with cookies and related tracking technologies, as instructed in our Cookie Notice, as provided in your account settings (if applicable), or by contacting us as indicated in our HOW TO CONTACT US section below, as applicable. We will comply with your request as soon as reasonably practicable, and in accordance with applicable law. You may opt out of any marketing mailings or newsletters you receive from us or our third parties by following the “Unsubscribe” instructions that are contained within those marketing communications. Alternatively, you may email us as provided below in our HOW TO CONTACT US section and ask that you be removed from further communications and describe which communications you no longer wish to receive.


By submitting your telephone number on any of our Sites, you expressly consent (opt-in) to receiving marketing and informational texts and calls, including without limitation auto-dialed or pre-recorded messages, to the telephone numbers that you provide, including any mobile telephone number, by us (or on behalf of us). We will not share your mobile phone number with third-parties unaffiliated with Franks Basement Systems or not working on our behalf for our legitimate business purposes. You acknowledge and agree that your consent is being provided in connection with the Telephone Consumer Protection Act and that you and we both intend that your consent be interpreted as liberally and broadly as possible thereunder to validate our ability to conduct business with you via telephone/mobile/cellular device.

Such messages may include responses to your requests for information on the Services or for a quote, contact from contractors, appointment reminders, account status reminders, alerts, and/or marketing information about promotions, prices, new products and services.  We also may provide you with other opportunities to opt-in to receiving such text messages on the mobile phone number(s) you have shared with us. We will not contact you via text messages or alerts for marketing purposes without your prior affirmative consent. You do not have to opt-in to text messages and alerts to use the Services, to receive a quote or to make an appointment. If you opt-in, standard messaging and data rates may apply. You can always opt-out of text messages by replying STOP and can adjust the settings on your mobile device to turn off push notifications. You may also withdraw your Consent by writing to us at the address listed below in the HOW TO CONTACT US section below. Any withdrawal of your Consent will not apply to any electronic communication(s) previously sent or in process. Your withdrawal will become effective only after we have had a reasonable time to process your withdrawal request.


We may amend this Privacy Policy at any time with effect for the future. Please review the "Last Updated" date at the top of this page to determine when this Privacy Policy was last amended. Any changes to this Privacy Policy will become effective on the date indicated above. By using the Sites or providing information to us following such changes, you will have accepted the amended Privacy Policy. If we are going to use personal information collected through the Sites in a manner materially different from that stated at the time of collection, then we will notify you via email and/or by posting a notice on our Sites and/or your account page (if applicable) or by other means as required by law.


To exercise any rights described in this Privacy Policy or for answers to any questions about the collection, processing and/or use of your personal information or to exercise your rights please contact us through our Contact form or by mailing us at:

Franks Basement Systems
2080 Military Rd
Tonawanda, NY 14150


Cookie Notice

Last updated: April 24, 2024

This Cookie Notice (“Notice”), as part of our Privacy Policy, explains how we uses cookies and similar technologies when you visit our Sites, receive marketing emails, or use our Services. We use cookies mainly to improve and analyze your experience on our Sites and for marketing purposes.


Cookies are small data files that your browser places on your computer or device when you visit a website for recordkeeping and other purposes. If your browser is set to accept cookies, then your browser adds the text in a small file. The cookie is used to save information about the interaction between you and the website, such as login credentials, preferences, and any work in progress. Cookies allow the Sites to remember important information that will make your use of the Sites more convenient. The cookie file is automatically stored by your browser (e.g., Internet Explorer or Chrome) on the local hard drive or web-browsing device, to be later retrieved by the website on your next visit.

Cookies are widely used by companies in order to make their websites or services function, to enhance efficiency, and to obtain reporting information. Cookies can help a website provide a more user-friendly experience. Without them, you and we (as the service provider) would have no history of your web sessions and you would have to enter your information over and over. The cookies themselves cannot collect any information stored on your computer or your files.

Cookies set by us, as the website operator are called “first-party cookies.” Cookies set by parties other than the website operator are called “third-party cookies.” Third-party cookies enable websites to provide third-party features or functionality (e.g. like advertising, interactive content and analytics). The parties that set these third-party cookies can recognize your device both when it visits the website in question and also when it visits certain other websites. Third parties’ use of cookies is subject to their own privacy policies.


We use first-party and third-party cookies for several reasons based on the type of cookies.

There are two kinds of cookies: “session” and “persistent.” Session cookies are temporary cookies that last only until you close the browser. Persistent cookies remain on your hard drive or device until you erase them or they expire. Both session and persistent cookies may be used in connection with the Sites.

Cookies can be classified into the following groups:

Strictly Necessary or Essential Cookies

These cookies are required for technical reasons for our Sites to operate, e.g. for log-in and to access secure areas. These cookies enable you to use the Sites and their features and are important tools used to operate and maintain security protections of our Sites. Except as indicated otherwise in this Cookie Notice, the cookies used by us are essential for the functioning and performance of our Sites, will be deleted from your device once your browser-session has ended (session cookies). We will not use the information stored in essential cookies for any other purpose than as strictly necessary to provide you with the services and functionalities requested. Essential Cookies cannot be switched off in our systems. You can set your browser to block or alert you about these cookies, but some parts of the Sites will not then work. These cookies do not store personal data.

Tracking/Performance/Analytic Cookies

Analytic cookies help us understand how individuals use and interact with our Sites, electronic communications, and Services. These cookies collect information as to which pages visitors go to most often, what region visitors are in, and what device they use. This data is aggregated and therefore anonymous and allows us to improve our website performance. We use third-party analytic cookies from Google Analytics, the web analytics service provided by Google, Inc.

Preference/Functionality cookies

Functionality cookies allow the website to remember choices made by visitors (such as username, language, or region) and provide enhanced and more personalized features. They may be set by us or by third party providers whose services we have added to our pages. These cookies are not essential for using and navigating the website, but without them certain functionality may be unavailable. If you do not allow these cookies, then some or all of these services may not function properly.

Advertising/Targeting Cookies

These are cookies used to deliver advertisements relevant to you and your interests. These cookies may include remarketing/retargeting cookies, which remember that you visited our Sites after you leave and share that information with third-party vendors such as Facebook and Google. They do not store directly personal data but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will still see advertising but they may not be relevant to you.

In addition to the above cookies, our Sites may use social media buttons, such as a Facebook or Twitter “share” or “like” buttons. These features may collect your IP address and page you are visiting on our Sites, and they set a cookie to enable the feature to function properly. You may be given the option by using these buttons to post information about your activities on our Sites to a profile page of yours. Your interactions with these features are governed by the privacy policy of the company providing the relevant social media buttons.


When you access our Sites, we will ask for your consent to place certain cookies on your device by displaying a cookie banner. The cookie banner leads you to information about the types and purposes of our cookie use including your options for enabling and disabling cookies with links to access further information as set forth below. Your continued use of our Sites signifies your consent to the described cookie practices contained in this Notice. In addition, you have the option to withdraw your cookie consent(s) by managing your cookie settings as set forth below or by contacting us as described in our Privacy Policy.


One way to manage cookies, across all websites and not just ours, is through the settings of your Internet browser(s).  There is a simple procedure in most browsers that allows you to decline the use of cookies. Because strictly necessary cookies are essential to deliver our Sites and Services, you cannot refuse them.

Most browsers are set up to accept cookies as the default. You can modify your settings to generally refuse cookies, to delete cookies that have already been placed on your device, or to warn you before a cookie is placed. You need to ensure that each browser on each device (e.g., computer, smartphone, tablet) is modified to reflect your cookie preferences. Please refer to your browser instructions or to or to learn more about how to adjust or modify your browser settings. If you choose to reject cookies, you may still use our Sites and access our Services, but functionality and performance could be restricted.

Below are links to the cookie controls for some of the more common web browsers:

If your browser is not listed above, we suggest that you either look in your browser's help setting or search for “cookies” together with your browser name on the Internet.

Disabling Interest Based Advertising: Most advertising networks offer you a way to opt out of Interest Based Advertising. If you would like to find out more information, please visit For businesses who participate in the Network Advertising Initiative or the Digital Advertising Alliance, you may visit their opt-out pages to learn more about how to opt out of receiving web-based personalized ads.

Google AdWords Cookies Opt-out: See for more information.

Google Analytics. As mentioned above, we use a tool called “Google Analytics” to collect information on your use of the Sites. We use the information we get from Google Analytics to improve the Sites. In order to collect this information, Google Analytics may set cookies on your web browser or mobile device or read cookies that are already there. Google Analytics may also receive information about you from apps you have downloaded, that partner with Google. We do not combine the information collected through the use of Google Analytics with personally identifiable information. Google’s ability to use and share information collected by Google Analytics about your visits to the Sites or to another application which partners with Google is restricted by the Google Analytics Terms of Service, the Google Privacy Policy , and Tracking Technologies Policy.  Please review those policies for information about how Google uses the information provided to Google Analytics and how you can control the information provided to Google.

If you have inquiries and need more information, please review our Privacy Policy or by mailing us at:

Franks Basement Systems
2080 Military Rd
Tonawanda, NY, 14150


We may update this Cookie Notice from time to time in order to reflect changes to the cookies we use or for other technical, operational or legal reasons. Please re-visit this Cookie Notice regularly to stay informed about our use of cookies. If required by applicable law, we will give you notice of material or substantive changes to this Cookie Notice. The date at the top of the Cookie Notice indicates when it was last updated.

If you have any questions about this Cookie Notice, you can contact us using the contact information provided in our Privacy Policy

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Franks Basement Systems
2080 Military Rd
Tonawanda, NY 14150

Franks Basement Systems
100 Allens Creek Rd #208
Rochester, NY 14618
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